Last Updated: 25-06-2026

This Privacy Policy explains how Oribel Inc., Oribel Pte Ltd, and our related companies, affiliates, and service providers (“Oribel,” “we,” “us,” or “our”) collect, use, disclose, and protect personal information when you visit our website, purchase our products, register a product, contact customer service, subscribe to marketing communications, participate in promotions, or otherwise interact with us.

This Privacy Policy is intended for customers and website users in the United States.

By using our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically through our website, and information from service providers or business partners.

A. Purchases and Orders

When you purchase products from us, we may collect:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Purchase history
• Payment-related information
• Delivery and fulfilment information
• Customer service communications

Payment card information is processed by our payment service providers. We do not store full credit card numbers on our systems.

B. Product Registration, Warranty, and Customer Support

When you register a product, request warranty support, ask for replacement parts, submit a claim, or contact customer service, we may collect:

• Name
• Contact information
• Product purchased
• Product serial number or batch information, where applicable
• Date and place of purchase
• Order number
• Photos, videos, or documents you choose to provide
• Details of your customer service request
• Communications between you and Oribel

We use this information to provide customer support, process warranty claims, manage product safety matters, improve our products and services, and comply with legal obligations.

C. Online Account

If you create an online account, we may collect:

• Name
• Email address
• Account login details
• Contact information
• Order history
• Saved shipping addresses
• Account preferences

You may request deletion of your account by contacting us using the details provided below.

D. Newsletter and Marketing

If you subscribe to our newsletter or marketing communications, we may collect:

• Name
• Email address
• Marketing preferences
• Purchase history
• Website interaction data
• Communication engagement data, such as whether you opened or
  clicked on our emails

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

E. Website and Device Information

When you use our website, we may automatically collect certain information, including:

• IP address
• Device type
• Browser type
• Operating system
• Pages viewed
• Links clicked
• Time spent on our website
• Referring website or source
• Approximate location derived from IP address
• Cookies, pixels, and similar tracking technologies

We use this information to operate our website, understand website performance, improve user experience, detect fraud or security issues, and support advertising and analytics.

2. Children’s Privacy

Our website and services are intended for adults, including parents, guardians, and gift purchasers.

We do not knowingly collect personal information directly from children under 13 years of age. We do not ask children to create accounts, submit personal information, or provide
birthdates.

If you believe that a child under 13 has provided personal information to us, please contact us. If we become aware that we have collected personal information directly from a child under 13 without appropriate parental consent, we will take steps to delete that information.

3. How We Use Personal Information

We may use personal information for the following purposes:

• To process and fulfil orders
• To deliver products
• To process payments
• To provide customer service
• To manage product registration and warranty support
• To respond to questions, complaints, or requests
• To provide replacement parts or product support
• To send order confirmations, shipping updates, and service messages
• To send marketing communications, where permitted
• To personalize website content and product recommendations
• To operate, maintain, and improve our website
• To analyze website performance and customer preferences
• To conduct promotions, surveys, reviews, or customer feedback activities
• To detect, prevent, and address fraud, security, or technical issues
• To comply with laws, regulations, legal processes, and product safety obligations
• To protect the rights, property, safety, and interests of Oribel, our customers, and others

4. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, improve customer experience, understand website usage, and support advertising.

Types of Cookies We May Use

Essential cookies
These are required for website functionality, such as shopping cart, checkout, account login, security, and fraud prevention.

Analytics cookies
These help us understand how visitors use our website, which pages are popular, and how we can improve the website.

Advertising and retargeting cookies
These may be used to show relevant advertising, measure advertising performance, and understand interactions with our marketing campaigns.

Functional cookies
These may remember preferences, such as region, display settings, or saved choices.

You can manage cookies through your browser settings or, where available, through our cookie preference tool. If you disable certain cookies, some parts of the website may not function properly.

5. How We Share Personal Information

We may share personal information with third parties where necessary for the purposes described in this Privacy Policy.

These third parties may include:

• Payment processors
• Shipping and logistics providers
• Warehousing and fulfilment partners
• Customer service platforms
• Website hosting and IT service providers
• Email marketing platforms
• Analytics providers
• Advertising and social media platforms
• Fraud prevention and security providers
• Product registration and warranty support providers
• Professional advisers, such as lawyers, auditors, and accountants
• Regulators, law enforcement, courts, or government authorities, where required by law

We require service providers to use personal information only for the services they provide to us and to protect it appropriately.

We may also disclose personal information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

6. Advertising, Analytics, and “Sale” or “Sharing” of Personal Information

We do not sell personal information for money.

However, some US state privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly. Depending on how our advertising and analytics tools are configured, our use of advertising cookies, pixels, or similar technologies may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under certain state privacy laws.

Where required by law, you may opt out of these activities by using our cookie preference tool, clicking a “Do Not Sell or Share My Personal Information” link, or contacting us using the details below.

7. User-Generated Content, Reviews, and Social Media

If you submit a product review, comment, photo, video, testimonial, social media post, or other content to us, we may collect and use the information you provide.

If you post content publicly on our website or on social media, that content may be visible to others. Please do not include information that you do not want to be publicly available.

We may use customer reviews and testimonials in accordance with applicable laws and platform rules.

8. Promotions, Giveaways, and Surveys

If you participate in a promotion, giveaway, contest, survey, or similar campaign, we may collect information such as your name, contact details, entry information, preferences, and responses.

Additional terms may apply to specific promotions or campaigns.

9. Product Safety and Legal Compliance

As a children’s product company, product safety is important to us.

We may use personal information to:

• Manage product registrations
• Contact customers about product safety notices
• Process warranty claims
• Investigate product issues
• Respond to regulatory inquiries
• Comply with product safety, consumer protection, tax, accounting, and legal obligations

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example:

• Order and transaction records may be retained for tax, accounting, legal, warranty, and dispute-resolution purposes.
• Customer service records may be retained to manage support history and improve service.
• Product registration and warranty information may be retained for product support and safety purposes.
• Marketing information is retained until you unsubscribe or request deletion, subject to legal and operational requirements.
• Website analytics and cookie data are retained according to the settings of the relevant tools and our business needs.

When personal information is no longer needed, we will delete, de-identify, or aggregate it, where appropriate.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

These safeguards may include access controls, encryption, secure payment processing, employee training, vendor controls, and security monitoring.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

12. International Data Transfers

Oribel operates internationally. Personal information may be transferred to, stored in, or processed in countries outside the United States, including Singapore and other locations where we, our affiliates, or our service providers operate.

These countries may have data protection laws that differ from those in your state or country. Where required, we take steps to protect personal information in accordance with applicable law.

13. Your Privacy Choices and Contact Us

Depending on where you live, you may have certain privacy rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a copy of personal information
• Opt out of certain targeted advertising
• Opt out of certain sale or sharing of personal information, where applicable
• Withdraw consent to marketing communications
• Appeal a decision we make regarding your privacy request, where required by law

You may also unsubscribe from marketing emails at any time by using the unsubscribe link in our emails.

To exercise your rights, ask questions, or make a privacy-related request, please contact us at:

Oribel Privacy Team

Email: [Insert privacy email]

Contact Form: [Insert link]

Postal Address: [Insert address]

We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

14. California Privacy Notice

This section applies to California residents where the California Consumer Privacy Act, as amended, applies to us.

Categories of Personal Information We May Collect

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, phone number, billing address, shipping address, IP address, and account login details
• Commercial information, such as products purchased, order history, warranty records, and customer service history
• Internet or electronic network activity, such as website activity, browsing activity, cookie data, and interaction with advertisements
• Approximate geolocation information, such as location derived from IP address
• Audio, electronic, visual, or similar information, such as photos, videos, or customer service communications you choose to provide
• Inferences, such as product preferences, marketing preferences, or customer interests

Sources of Personal Information

We may collect personal information from:

• You directly
• Your use of our website
• Payment, shipping, and fulfilment providers
• Customer service providers
• Advertising and analytics partners
• Social media platforms
• Retail partners, where applicable

Purposes for Collection, Use, and Disclosure

We collect, use, and disclose personal information for the business and commercial purposes described in this Privacy Policy, including order fulfilment, customer service, warranty support, product safety, marketing, analytics, fraud prevention, and legal compliance.

Categories of Third Parties to Whom We Disclose Personal Information

We may disclose personal information to the categories of third parties listed in Section 5 above.

Sale or Sharing

We do not sell personal information for money.

Depending on how our advertising tools are configured, we may share certain identifiers and internet activity information with advertising partners for cross-context behavioral advertising. California residents may opt out of such sharing where required by law.

Sensitive Personal Information

We do not seek to collect sensitive personal information through our website for the purpose of inferring characteristics about you.

California Rights

California residents may have the right to:

• Know what personal information we collect, use, disclose, sell, or share
• Access personal information
• Correct inaccurate personal information
• Delete personal information
• Opt out of sale or sharing of personal information
• Limit the use of sensitive personal information, where applicable
• Not be discriminated against for exercising privacy rights

To exercise these rights, please contact us using the details provided in Section 13.

15. Nevada Privacy Rights

Nevada residents may have the right to opt out of certain sales of covered information under Nevada law. We do not currently sell covered information as defined under Nevada law. Nevada residents may contact us using the details provided in Section 13.

16. Third-Party Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above.

If we make material changes, we may provide additional notice, such as by posting a notice on our website or contacting you where required by law.