Privacy Policy

Oribel and our subsidiaries worldwide ("Oribel Pte Ltd" or "Oribel Inc.") process personal data to operate our global business, deliver products, provide information (including marketing), and comply with consumer rights regulations. We primarily process personal data from customers, individuals interested in our products, newsletter subscribers, website users, and business professionals.

Our Privacy Policy explains how we handle your personal data, the legal basis for processing, and your rights. We comply with applicable national and international data protection laws, including Singaporean regulations for Oribel Pte Ltd and the EU General Data Protection Regulation (GDPR) for Oribel Inc., where applicable.

Data Controller

Oribel Pte Ltd, a Singapore-registered company, is the Data Controller responsible for your personal data under applicable regulations.

Personal Data We Collect

Purchases & Service Requests

When you purchase from us or request services, we collect:

Name, contact information (email, phone, postal address)
Purchase history, payment details, order details
Warranty registrations
Customer service interactions

Legal basis: Performance of contract and customer service.
Data retention: As long as necessary for warranties, legal compliance, and customer support. Payment data is handled by our payment provider.

Online Account

If you create an account on our website, we collect:

Username, contact details, IP address
Optional data, like children's birthdates (for personalized recommendations)
Cookies for account functionality

Legal basis: Performance of contract.
Data retention: Until account deletion. Purchase history may be retained for legal purposes.

You can delete your account by contacting us: Contact Us

Website Analytics & Personalization

We collect anonymized data for:

Website analytics and performance tracking
Personalized content based on browsing history

Legal basis: Legitimate interest (customer experience & marketing).

Marketing (Based on Consent)

If you subscribe to our newsletter, we process your name, email, and purchase history for personalized marketing.

With your consent, we use cookies and tracking technologies for personalized advertising.

You can withdraw consent anytime via the unsubscribe link in emails or manage cookies in our cookie tool.

Cookies

We use cookies to enhance user experience:

Essential cookies: Required for website functionality.
Non-essential cookies: Used for marketing and analytics, based on your consent.

Adjust cookie preferences anytime via the "Allow or Block Cookies" link on our website.

Additional Data Processing

We may process personal data for:

Promotions, competitions, and surveys (specific terms provided when applicable)
Customer reviews (ensuring authenticity per the EU Omnibus Directive)
Market research and product innovation
Security and fraud prevention

Legal Compliance & Data Sharing

We may share data when legally required with:

Tax authorities, law enforcement, or regulatory bodies
Business partners and suppliers under contractual agreements

International Data Transfers

We may transfer data outside the EEA under:

Standard Contractual Clauses (SCCs)
GDPR Article 49(1)(b) for non-EEA purchases

Data Security

We implement security measures, including:

Encryption and access controls
Regular privacy training for employees

Your Rights

Under the GDPR, you can:

Request access, correction, or deletion of your personal data
Object to processing or request data portability
Withdraw consent for marketing communications

To exercise your rights, contact us via: Contact Us
Response time: Within 30 days (identity verification may be required).

Privacy Policy Updates

We update this policy as needed. The last update date is indicated below.

Last updated: 2nd May 2025